Maggie has a website for her business, as expected. After all, you can barely make a sale in this digital age without a platform such as a website. But then, no one is buying from Maggie, and she’s wondering why no one is buying from her website.
Perhaps you are a business owner like Maggie. Despite putting everything in place, you still don’t record any sales from your website.
Factors Why No One is Buying From Your Website
Listed below are 9 possible factors why no one is buying from your website and solutions to them!
1. You are not driving the right traffic
One of the major reasons no one is buying from your commercial website is that you’re not driving the right traffic – you’re not selling to the right people. If you keep attracting or driving the wrong audience to your e-commerce website, you won’t be able to make a sale.
At this moment, you might be wondering who the right traffic is? The right traffic is those who genuinely need or want your product or service because of its benefits. Read: How to create a customer acquisition channel
So let’s see. Suppose your website sells stationery and the only people visiting the site are doctors, perhaps your fellow online sellers. In that case, you might not register a sale. But if you can get students to visit the website, there’ll be a surge in your sales.
2. You’re not optimizing your website
The truth is competition rises every day. There is someone out there somewhere operating a similar business to yours. If no one is buying from your e-commerce site, it might be because it is not SEO optimized. You need to optimize your website by using the right keywords to ensure that they have the best shot at ranking in search results.
From your domain name to page title, your website has to be easy to find. Without an optimized page, you won’t be able to drive relevant traffic to your page, which means you won’t earn any sales for your business. Use keywords relevant to your business, product, and services generously.
3. Your website is ambiguous
Imagine going into a store that sells food ingredients, perfumes, shoes, cosmetics, and everything else. Does it appeal to you? No! An ambiguous, over-packed online store is not appealing.
You must pick a niche, a particular subject matter at a time. At the very most, you can pick two. However, they have to be relevant to and complement each other.
For example, you can do business and technology, cosmetics and jewelry, vegetables and fruits, importation and delivery.
This will make the purpose of your website clear and precise without any form of ambiguity.
It is equally important that you label or categorize your website for easy navigation.
4. Limited or no ads to drive traffic
Hoping to make sales on your website without making ads is synonymous with trying to catch the rain with a sieve. It is impossible. You shouldn’t rely on just one strategy to promote your business and website, so you will not hinder your business from growing online.
You need to use different methods to help you reach people across different channels. So stop waiting on your small circle of family and friends and run adverts that will lead people to your website. You can do this yourself, following the prompt of whatever platform you want to use, or you can hire a professional for even more effectiveness.
5. Poor web design
Just like you won’t walk into a shabby-looking store, no one would bother spending time on your website if the design is not top-notch. We understand that you’re a small business just starting out and all, but that is not enough ground to operate a below-average website. A good website design will not only appeal to your potential customers, a great product design will convince them to buy from you. So you might want to ditch the poor website and build another one or hire a pro web designer to revamp it!
6. Your website is not completed
This is a No No. Except the website is just for fun, a trivial pursuit. But if it’s not, and you mean to sell to people through it, you need a fully completed, standard website with everything intact. Everything must be on point, from the website logo to the domain name to setting up navigation and the page layout!
The problem with most business owners is wanting to cut costs on everything, which sometimes ends up substandard, frustrating, and almost useless for them. Do not rely on making sales from a half-completed website, no one will buy from you.
Getting a website is not enough, getting a working, sales-converting website should be every business owner’s goal, which is not achievable with a half-done website.
7. No call to action (CTA)
Perhaps your website is finished, has a good design, you drive traffic and all, but no one is buying from your website still. The problem might be that you don’t include a call to action. CTAs are like the gateways to receiving orders.
A potential customer might view the catalog on your website, like what they see, and order from another business. Maybe because they felt your website is for display and not sales. But when you include a call to action, it sends urgency to the viewer’s mind and makes them buy. To captivate your customer’s attention, you can use pop-up CTAs, in bold, colorful letters.
8. Your website is slow
We live in a fast world, and the internet audience is generally impatient. It doesn’t matter how colorful and precise your website is, if it takes too long to load, most people will not wait before going to another page. And this you miss a sale even before the customer knows how wonderful your product or service is.
You can compress your audio and video documents so that it doesn’t take too much space to avoid lagging your website.
Read: Reasons Why Your Website Is Slow (And How to Fix Them)
9. Your website is not credible
As much as cyberspace advances, so do the threats and scams increase. With the positive awareness of these threats, many people are now skeptical about doing business online. Except it’s with a company, they trust. But how can you make a stranger trust you enough to buy from you? There are two easy ways.
First, you post genuine testimonials or reviews from your past clients. This will put potential clients’ minds at rest, knowing you’d deliver just like your website says. If you are starting and have no reviews, include your NAP;
That is your name, address, and phone number. This will make the client think they can always get a hold of you for clarifications and future purchases.
Please note that it is unacceptable to doctor reviews or lie in your NAP. Most online customers are meticulous, they will do their research, and if they find a lie, they won’t be the only ones to know.
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