How To Write an Email to a Potential Client (With Example)

We find ourselves in constant contact with potential customers in this fast-growing digital world. Even existing customers are more of a necessity than a choice that can be ignored. Even at that, it is still important to know that there are ideal ways of reaching out to your business’s potential customers. Among the channels of communicating with potential customers is the use of emails.

This article explains the importance of sending a good email to potential customers and how you can write a good email to potential customers.

However, before we start this journey, you should know why it is important to send good emails to your potential customers. Read: How To Write a Powerful Business Proposal ( With Sample)

Why you should write good emails to your potential customers

Here is why you should write good emails to your potential customers

Beyond just communicating with your potential customers, sending them a good email can be a great start of a good business relationship. Your potential customers are like entities awarding contracts; we know several companies and businesses are also bidding for the same contract. How do you get your potential customers to give you attention over others? This can largely depend on your manner of writing an email to your potential customers. Read: Benefit of Email Marketing

Now that you have an idea why sending good emails to potential customers matters a lot to your business, you should know how to do and here is how:

How to write a good email to a potential customer

Start with a great subject line

Do you know that your email subject line is a great way to catch the attention of your potential customers? In other words, this is an essential part of your email because it determines whether or not the potential customers open the email.

It is not strange that potential customers are very busy and receive like a billion other emails from businesses like yours. This can be very stressful for your potential customers, so they resolve to ignore these emails except for a few that attract them. This is where great attractive subject lines appeal to the interest of your potential customers. They can see this before they open the email and have split seconds to decide whether or not your email to them deserves to be read.

You can ask a question that attracts potential customers and emphasize the high demand and scarcity of something essential – if that is what you sell, include the name of your potential customer in the subject title or any other means that will make potential customers want to read your email.

Personalize your salutation

As much as you want to be professional with potential customers in the email, you send them, you also want to create a personal connection between your message and them. This is why a good salutation matters. Your salutation makes potential customers continue to read your email, but how the salutation goes matters a lot.

I would recommend that you make it as personal as possible, and though the email might have been sent in bulk to several potential customers, you do not want that to reflect how you address your potential customers.

Something as simple as addressing the potential customers by their first name can work in making it personal to them. You can also develop other personalized salutations that help connect you and your potential customers. Read: sample email to approach new client

Your introduction matters

You do not want to start asking your potential customers to start buying from you as soon as you send them an email which is why your first email to potential customers needs to have an introduction. Whether the email is sent as a virtual assistant or as a business representative, let potential customers know who you are and your business. It should be kept as brief as possible. Potential clients are too busy to read all about your business at once. Consequent emails to your potential customers can have introductions that will be a headstart into what that particular email is about.

How the body should look like

The first thing to note is that every part of your email’s body needs to be brief, concise, and straight to the point. Keep your potential customers engaged as they read your email, and do not forget to let them know that you are aware of what is happening around them. Occasionally talk about notable events, trends, or common phrases and ensure to relate them to what you are saying to your potential customers.

Let your email body inform the potential customers of what it is all about, let them know that you really put them into consideration, and then we have the call to action. To potential clients, your call to action might be to visit your website, place an order or even complete a survey. Whichever it is, ensure that your email’s body makes potential customers know why they should do what the call to action asks them to do.

Don’t forget to end with a salutation.

Before you take a final sigh of relief after writing the email you want to send to potential customers, do not forget to end it with a proper salutation. In cases where you intend to send other emails to your potential customers, your salutation can include something that makes them aware. Also, your salutation can show that you care about them and are aware of what is happening around them. If such a period is a holiday, give them a holiday greeting, and the same applies to other events at that time.

You’d want to proofread your email.

Do not be in a hurry to send the email. It is still your first draft. Some potential customers might love excellence beyond what you assume, and spotting errors in your email might discourage them from paying further attention to you. You must proofread what you have drafted repeatedly to ensure that potential customers are impressed after reading your email.

You might also want to read your email as a potential customer, so you should put yourself in potential customers’ shoes. This helps you know what to change, what to add or remove, and appreciate yourself before sending the email to your potential customers.