The business law says that ‘the higher the customers, the higher the growth of a business and the lower the customers and the lower the growth of a business.’
Without customers, there is no business. The development of a business largely depends on the number of customers it gets. An increase in new customers is equivalent to an increase in sales, an increase in sales is equal to the increase in revenue and profit.
Below are the ten best ways to increase your business sales as a business owner or manager
- Stand out
- Tell your story
- Know your customers
- Product benefit
- Perfect pricing
- Overdeliver
- Showcase your results
- Marketing
- Negotiation skill
- Great offers
1. STAND OUT
A business that wants to generate many customers must be unique. From the brand name, to the logo, tagline and its style, a business must show personal peculiarity. This is to prevent close resemblance to any other business. The business information and branding should be free from plagiarism. A unique business creates unique images in the minds of its customers.
To generate more sales, your business must exhibit core values that distinguish it from any other business. Not exhibit alone but must also stand by it.
2. TELL YOUR STORY
A business without a story is like a person without a family. The story behind your business is what helps you to connect with the world and build relativity with prospective customers. Your story will continue to be the light that leads you through the business tunnel.
As a business owner, do not be ashamed of telling your story and your business story. Tell to your audience and the world the what, why, where, when, who and how of your business. Share what inspired the business, how far you have gone, and the driving force behind it.
Read more: Boost Your Brand’s Story Resonance with These 4 Essential Steps
3. KNOW YOUR TARGET AUDIENCE
A business that wants to succeed must know very well the personality of whom it wants to satisfy. Without a target audience, the business is like a moving vehicle without direction. The target audience gives a definite picture of who your business services are meant for.
Who are they? What are their interests? What is their age group? What do they stand for? What is their educational level? How do they access your business? These and many others are questions you should be able to answer about your audience.
4. PRODUCT BENEFIT
Every product is designed to solve a particular problem, quench a specific fire and provide optimum utility for the buyers. What is that special need your product is meant to satisfy? Once you figure it out, you can maximize it to the fullest.
Customers buy product for what they can gain from it so showcase to the world the benefit and not the features of the products. Allow the customer to see of what value your business is going to make, the strong WHY they should purchase it.
5. PERFECT PRICING
Price is one of the greatest factor that determines how much your business is patronized. A business with the perfect price would get more customers than one without it. A perfect price is one that is affordable for the target audience and is worth the product for which it is been paid.
You can determine the perfect price for your business through the various pricing systems. Pricing systems include price skimming, cost plus pricing, demand based pricing, competition based pricing and value based pricing. Regardless of the pricing system, make sure your price is worth the product.
6. OVERDELIVER
Going with the maxim of ‘first impression last long.’, a business should make it a duty to create awesome first impressions that would retain customers and make them return over and over again. This can be achieved through delivering beyond expectations.
Refrain from under-delivering but over-delivering. Beat to the downline the expectations of your customer that leaves them with no choice than to trusts your brand and keep coming back. Also, make sure you keep up with your beyond the expectations services and not only limited to the first time.
7. SHOWCASE YOUR RESULTS
There is a popular saying that ‘results don’t lie.’ Boldly publicize your reviews, results, achievements and glory as a business. This would serve as proof of your claims of satisfying their demands. Results evoke emotions of integrity and solidify the image of the business in the customers’ minds.
Customers would easily repose their trust in your business when their doubt has something to tackle it.
8. MARKETING
Marketing is the act of promoting and selling your business through market research and advertising. Marketing will make your business reach where you cannot reach, sell it to prospective buyers and deliver customers to you.
In this digital world, businesses now make use of social media marketing, internet marketing, affiliate marketing and email marketing to sell their business to thousands of prospective target audience.
Read more: 5 Easy Steps to Grow Your Business Quickly
9. NEGOTIATION SKILLS
Negotiation is a very important tool in customer generation and marketing. Negotiation is the process where you and your customers disagree to agree and then reach a mutually acceptable stand. A business owner must hone the negotiation skill very well, know its techniques and can be able to apply it to excel in its marketing.
Important negotiation techniques include identifying your interests and those of your partners, having a backup plan, knowing your limit and stance, learning how to bargain and most importantly, being creative with it.
10. GREAT OFFERS
Giving offers is one of the most effective ways of generating more customers and sales. Offers are incentives that would compel your audience to buy your product and stimulate new customers towards your business. An offer can also serve as a call to action.
Commonly used, tested and trusted offers include discounts, cashback, buy one, collect one, free delivery and guarantees.
Now that you have learnt, implement. Remember, more customers equals more sales equals more money for you.
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